In today’s world of cut-throat competition and ever-changing demand, it’s very difficult, if not impossible, to survive without an effective marketing strategy. There are many types of marketing that have proved to be effective for businesses in Australia, irrespective of their nature and type.
Below is a list of 5 types of marketing strategies that you can pursue. Let’s start!
- Social Media Marketing
Social Media Marketing is creating and distributing content on various social media platforms like Facebook, Instagram, Twitter, LinkedIn. It is one of the most popular and effective types of marketing used by all kinds of businesses. However, the content needs to be tailored to suit the audience of the specific platform in order to be relevant and obtain a high reach.
Social Media Marketing is a great way of building online presence and creating brand awareness. More than 2.8 billion people in the world use social media and it is no surprise that social media serves as a very powerful tool of marketing for businesses.
- Search Engine Optimisation (SEO)
SEO refers to the process of increasing the quantity and quality of traffic that is driven to the website through search engines. It is basically how you can organically drive traffic to your website. So, if you reach to the top of search engine result page (SERP) or are at least on the first page of a search result, your content is optimised and you have a good SEO strategy.
Many businesses get SEO done in house while many simply hire experts to do SEO in Melbourne for them. SEO brings visibility to your business and builds trust among customers. But it requires a long term strategy and its best to get it done from experienced SEO professionals.
- Content Marketing
Content Marketing is the process of creating, processing and distributing relevant and valuable content to your target audience. Some indispensable components of content marketing are ebooks, videos, blogs, webinars, social media networks.
This is an indirect form of marketing where you do not directly talk about your products or services, but provide valuable information to your audience. The aim is to establish yourself as an expert in that industry. The customers will therefore remember you when that particular product or service is being talked about.
- Email Marketing
Email marketing is sending educational and interesting content to people who have subscribed to your list. It is also used to convert leads to potential customers by engaging them with relevant content.
It is easy these days to gather email addresses and it also serves as a cost-effective type of marketing.
- Pay Per Click (PPC)
Pay per click is a form of advertising where the company pays to the publisher of the ad an amount for each time the ad is clicked. It is a method of driving paid traffic to the website. This is an expensive form of marketing but drives immediate traffic and gives the advantage of a higher reach.
Incorporate these types of marketing into your marketing strategy and you should be able to see the results. Happy marketing!