If you’re hoping to impress your customers, you must give them more than what the competition has on offer. However, you don’t have to resort to grand gestures or crazy discounts to get their attention. Rather, it’s the special details that often mean the most.
Below, we divulge several thoughtful moves that are sure to impress your customers.
Show Your Appreciation
We know you’re in the business of making money, and your customers know that, too. That said, they also like to feel that you want to help them and that you care about their needs. You can show your appreciation for their support and dedication by giving free branded promotional gifts away from time to time. The key to making your customers feel appreciated lies in giving them things that add value to their daily lives.
Most business owners know how important it is to respond to customer inquiries quickly, but many still fail on this front for one reason or another. Whether it’s by email, in person, or over the phone, the time it takes for you to answer a customer’s question or concern tells them how much you care about their business. Make it a priority to respond quickly to every customer, so they know they matter to you.
Have Perks for Your Loyal Customers
It’s always a good idea to have some sort of rewards system in place for customers who have remained loyal to you for an extended period. It doesn’t necessarily need to be an official loyalty program, but you’re more likely to keep customers coming back in the long-term if you reward or recognize them in some way.
Listen and Understand
Often, customers don’t really know what they’re looking for. They might describe their needs without actually asking for anything specific. As a business owner, it’s your job to listen carefully, interpret their vague ideas, and offer recommendations that meet their needs without them actually having to specify what they’re looking for.
Not everyone possesses the skill to truly hear what someone else is conveying, so if after listening to a customer, you still don’t understand what they need, don’t be afraid to ask probing questions to gather the information that will help you figure out what they’re asking for.
Be Genuine and Helpful
It’s important to follow the Golden Rule and treat each customer with respect. When you’re genuine and treat customers as human beings and not just numbers, you make a positive impression that sticks with them. When you go above and beyond to provide help, that customer is sure to come back to you rather than your competition for more of the outstanding service you provide.
Your duty to your customers doesn’t end once the sale is complete. To really impress, make it a point to follow up afterward to see how things are going. You can send an email, give them a quick call, or simply send a thank-you card in the mail to show you haven’t forgotten them and are interested in knowing how they feel their experience was with your company. If it was a big sale, then a thoughtful gift hamper is the ideal way to initiate a follow-up.
When it comes to impressing your customers, there are many things you can do. The shortlist above gives you a few great ≈places to start. From giving out branded promotional gifts to following up after a sale, these thoughtful moves are sure to impress your customers and keep them coming back again and again.